So…you want to see the goods.
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Windham Land Trust
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Simsbury Land Trust Web Site
The original Simsbury (Connecticut) Land Trust Web site was designed and built by students as part of a practical learning opportunity. While the Web site served the Land Trust for a few years it soon became apparent that the site did not fulfill many of the Land Trust's administrative and marketing needs, including the ability to receive donations online, being able to present content using a robust framework, and more professional aesthetics.
Ovoo Creative developed a Web site for the Simsbury Land Trust that provides membership, colleagues, the general public, and patrons with an online resource for up-to-date events and news, the ability to join and give online, maps and trails, and general Land Trust information. The Web site integrates the Simsbury Land Trust's abundant content, has the ability to track visitation to gauge ROI, and can be easily updated by office staff and volunteers. The site maintains a professional level of modesty in the overall design while performing important giving functions. |
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Saint Joseph's College of Maine Athletics Identity
The 2006-2007 academic year brought a lot of changes to Saint Joseph's College of Maine Athletics. Record enrollment, the first-ever full time membership in a NCAA Division III conference, and a new Athletics identity. The College had been through a number of logos since becoming the Monks in 1970 and needed an easily reproducable and recognizable logo that the Athletics program could pin their accomplishments on. The proposed logo would need to speak of strength, professionalism, confidence, and pay homage to the College's roots.
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Munroe Dairy Integrated Marketing
We began working with Munroe Dairy in 2002. Our first task was to review their overall marketing and make suggestions on how to integrate each promotion to get the best return on investment for marketing dollars spent.
After reviewing the customer base and auditing existing marketing materials, an appealing new look was created. The monthly flyers now highlighted products with professional photography and graphics. Marketing materials for special promotions were elevated with branding continuity and style.
To gain new customers, we collaborated with the Dairy to create unique approaches to PR, special events, promotions, and advertising.
In 2006 Ovoo Creative developed a new logo to celebrate the Dairy's 125th Anniversary, with over a century of history, we were able to create a commemorative pictorial calendar complete with stories from third generation employees and family members. Today, the logo is used without the tagline to build on the promotions around the anniversary.
Our Press Release prompted an article highlighting home delivery and Munroe Dairy's extensive range of products, not just milk and dairy as many people assume. Ovoo Creative's efforts resulted in this front page feature story in the Food Section of the Providence Journal and helped the Dairy acquire an estimate of 100 new customers. |
Portfolio (Abridged) |
Logo and Identity Design |
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Web Sites |
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Print Collateral and Advertising |
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